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In our previous articles, we have talked a lot about different psychological and persuasion techniques but we never implemented the things on an actual site. In the heuristic analysis, we will discuss the teachings of CXL’s Digital Psychology and Persuasion mini-degree.

Let’s suppose you are talking to a prospective client and he asks you what can you do for my business? You start explaining to him emotional motivation, BJ Fogg’s model, Dopamine, Cortisone, etc. You will not be closing this prospect because now you have overwhelmed you with all of these details that he has no idea about. What a…

We have come so far in understanding the working of the human brain, thoughts, and behaviors. We have talked about System 1 and System 2 of the Brain in our previous articles. System 1 is the old brain that is responsible for making most of the decisions spontaneously and is kind of in charge of our behaviors. System 2 is the boring one the rational part of the brain where we think different stuff and this is where cognitive load occurs. In this article, we will be talking about Emotional Content strategy and how we can use it to drive…

We have seen some fascinating products in the last two decades and they have taken over the world by storm. I am talking about the products that have taken the world by storm, look at the gadgets we have in our hands all the time. When phones were introduced who would’ve thought that this will become the giant industry that it is today. Facebook, When introduced a small chunk of a university was using it. Today 1 out of every 7 people on the face of the planet is using Facebook. This is insane. There have been far cooler apps…

Why is the conversion rate of Amazon better than your E-commerce store? You are also selling almost the same products at the same or even lower prices. Still, people go to Amazon instead of just shopping from your site. The answer to all of these questions is “Trust”. They trust Amazon, they have shopped at Amazon multiple times and never ran into a problem. In this article, we will look at different factors that can help you build trust on your site as discussed in CXL’s Digital Psychology and Persuasion mini-degree.

Relevant Design:

You see I have mentioned Relevant design not great…

The world has always been complex for human beings and the human mind has evolved. As of right now, we are going through a lot of different stuff on daily basis and have to make many decisions in matters of seconds. To deal with all the chaos around us, our brain has some mental patterns which we use to make our decisions easier. These patterns are called Cognitive Biases. I will be reviewing the most important cognitive biases described in CXL’s Digital Psychology and Persuasion mini-degree.

These biases are of vital importance for marketers. These can be used in marketing…

In my previous articles, I have explained different digital psychology principles and how their implementation can help your business. We talked about gaining the attention of users, controlling that attention, and then changing the behavior of your visitors. In this article, I will be sharing the powerful knowledge I learned in CXL’s Digital Psychology and Persuasion mini-degree.

Marketers are running tests all the time, They are implementing different digital persuasion techniques to generate a specific behavior. Do these tests always result in something positive? Can these tests result in something disastrous unintentionally? …

We as humans are hard-wired to do what others are doing. When we see a big line of people we think that this thing is certainly high in quality that’s why there are a lot of people in line for this. This is called Social Proof and today we are going to discuss the findings from CXL’s Digital Persuasion and Psychology mini degree.

Almost everyone in the online world knows this term and they have tried to use it in their marketing efforts as well. …

What do marketers want? We want conversion, more and more of them. We want users to take the actions that we want. We want them to fill that lead form, we want them to purchase that product, we want them to download that E-book. Most of the times people are not taking the desired actions. They come to your site, the beautiful site that you have spent a lot of time designing, they read your professionally written content, they look at all the graphics and still, they don’t press that Purchase button.

Let’s review the whole journey of all the…

We all know that people don’t really trust marketers. Most of the time money is being spent, clicks are being generated but because of lack of absolute conversions, marketers trick the clients and sell them clicks and exposure. According to CXL, 4 out of 5 CEOs don’t trust their CMOs.

In Honesty & Ethics of Professions, we marketers are at 11%. In Trust, 97% of people don’t trust marketers. Why is that? We are doing our jobs quite right, we have spent a lot of time learning our trade and we make a lot of money for our clients. …

A conversion is a decision made by a customer in your favor. Every business wants more conversions which means every business wants customers to make positive decisions on their site including conversions, filling a form, etc, and avoid negative decisions e-g closing their site. Let’s explore my journey through CXL’s Digital Psychology & Persuasion mini-degree.

An adult makes about 35,000 decisions each day, so you need to understand the science behind decision-making and apply that science to get more people to perform certain actions on your site.

Influencers of Decision Making:

An adult makes a lot of decisions every day and most of the…

M Ehsan

A Digital marketer with interest in Digital psychology, persuasion and behavior sciences.

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